What the Findability Score measures
The FOUND Framework measures five conditions that affect whether a business can be found, understood, trusted and acted on.
Steps
- 01F — Findability: can customers discover you where they search?
- 02O — Offer Clarity: can they quickly understand what you do, for whom and where?
- 03U — Upkeep: is your presence current, accurate, functional and maintained?
- 04N — Notability: is there enough proof to trust and prefer you?
- 05D — Directness: can customers take the next step quickly?
Important checks
+ Each pillar contributes to the overall score.
+ Use the result to prioritise improvements rather than treating the number as a vanity metric.